The project "Zero Knowledge Proof Gamification to Promote Sustainable Corporate Goals and Campaigns (ZKPG+)" aims to develop an innovative framework that combines gamification with the privacy and security benefits of Zero-Knowledge Proofs (ZKP). The goal is to create novel approaches for Corporate Social Responsibility (CSR) campaigns that prioritize trust, transparency, and data protection.

ZKPG+ offers companies an ethical and sustainable alternative to data-intensive CSR approaches by combining playful elements with state-of-the-art cryptographic technologies. The project includes the development of a gamification framework, the integration of ZKP to ensure data protection, practical piloting and implementation, and the dissemination of results.

It is carried out by an interdisciplinary team at the University for Continuing Education Krems and enables LimeSoda Interactive Marketing GmbH to strengthen its position as a pioneer in sustainability and technology. The results of the project are intended to serve as a blueprint for future privacy-friendly and sustainable corporate initiatives.

The project is funded by an innovation voucher with deductible 2025 from the FFG.